This 13-second commercial for a Turkish shampoo brand shows black and white footage of Hitler giving an impassioned speech with words dubbed over that translate to something like, “If you don’t wear a woman’s dress, don’t use women’s shampoo. Now there’s a 100% men’s shampoo, Biomen. If you’re a man, you use Biomen.”
Hitler as the ultimate macho icon? I don’t think so.
I appreciated New York Magazine’s riff:
The ad is probably the work of a bonehead in Turkey who wanted to test whether all publicity is good publicity. That, or the company is angling for the niche market of young men who heed hygiene instructions from maniacs who led mass genocides.”
Alternate headline for this post: I’m Gonna Wash That Herr Right Outta My Hair